You probably don't know how to play the game. If you do, you'll be screaming to the reporter that You're not going to just put the name of a company, church group, Put the name and direct phone number of a real, live human being. On the second line in the upper right corner you're going to On the first line in the upper right corner you will put: "For Words in the upper right corner of every release you ever write. Now let's look at the upper right corner of your release. You use one the right way, you just scored big points with the Not many press releases have time qualifiers. You're again giving him a signal that you know how to play the Only are you telling the reporter exactly when to use your release, In the upper leftĬorner you would put "For Release On Or Before Fathers Day". You're putting together a release about Fathers Day. Reporter exactly when - and when not - to use your release. The only other option you have for the upper left corner is To the reporter that you are one of the people who knows how to They don't have time to waste on people who don't already know Mind that some reporters get hundreds of press releases every day. Release, the more confidence the reporter will have in you. The more of these clues you can put in your When you put these words in the upper leftĬorner you're letting the reporter know that you know how to play "For Immediate Release" does something even more He can use it today, tomorrow, next month, next These words tell the reporter that he can use your informationĪnytime he wishes. You may have seen these wordsīefore, but you may not know exactly what purpose they serve.Īctually, these words do two things for you and the reporter. The first option you have is to put the words "For Immediate You choose the one that's more appropriate for your In the upper left corner, you're going to only have two Now, let me give you some tips on what should go on this one page: Probably the #1 reason press releases are tossed out by
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